The partnership between Cacharel and AEFFE
In order to answer globalisation, Cacharel, familial parisian enterprise wished to get closer to a major actor in international pret-a-porter. That’s why in October 2009, Cacharel signed a long term partnership with AEFFE, italian group specialised in production and retailing of luxury products, brands whether licensed or not, and owning susbidiary companies in Europe, United States and Japan.
The first mutual collection, Fall-Winter 2010-2011, was presented in Paris, New York, Milan and Tokyo showrooms by AEFFE group in January 2010.
Under mutual agreements, Cacharel keeps the responsability of creation, fashion shows and communication.
AEFFE group is in charge of the production and of the retailing of the collections.
Today the new collaboration has found its cruising speed, and Cacharel is spreading again in France and internationally with a strenghtened presence in selective outlets and soon in a new proper store.
AEFFE S.P.A.,Star category enterprise from Italian Stock, is one of the principal entities in luxury industry today. AEFFE S.P.A manages production and retailing for brands such as Alberta Ferretti, Philosophy di Alberta Ferretti, Moschino, Moschino Cheap and Chic, Pollini and Jean Paul Gaultier.